Hollywood: You're Doing it Wrong


In Which Titans Clash
November 10, 2009, 6:07 pm
Filed under: Uncategorized

Two intense trailers debuted today, for two wildly (aesthetically) different movies: Clash of the Titans and Kick-Ass. Watch the trailers below and get ready to hear my thunder (and lightning!) afterwards.

First of all, “Titans. Will. Clash.” is the greatest tagline the advertisers could come up with? There would be power in the words if it wasn’t just the title scrambled. Movie trailers rely too much on flashing incoherent words on the screen to provoke a sensation in the viewer. Oftentimes the words are so spaced out that I have to struggle to remember what the entire phrase was; piecing together the tagline from one quick fade to another should not be as much work as it is. The rest of the trailer looks like a lot of good ideas thrown into a blender. There are hints of Guillermo del Toro in the monsters, Lord of the Rings in the helicopter shots, Gladiator in the costumes, and even Pete Postlethwaite. This is simply to say that none of the footage seems original. Granted, a giant scorpion has yet to be done realistically on film, but is that all Titans has to offer? I’ll watch it for Liam Neeson and Ralph Fiennes as Zeus and Hades, respectively, but I know that they will be good in anything… even if they are the titans which clash.

On the flip side is Kick-Ass, which, even though it is based on a graphic novel, seems fresh and kitsch at the same time. There’s not much in the trailer as far as plot, but the premise does sound fun in a Spider-Man/Superbad sort of way. That’s a fitting comparison considering Superbad‘s McLovin, Christopher Mintz-Plasse, stars as the movie’s villain. I think the prospect of seeing his McLovin character actually get to embrace his gangster style and shoot some people as Red Mist is enough in itself to watch the film. And for once, it looks as if Nicholas Cage has found a character that is as weird and subversive as he thinks he actually is, and it was rather considerate of Lionsgate to not flash his name across the screen every 20 seconds. His role as Big Daddy might actually be worthwhile, which, after his last comic book turn in the fairly bad Ghost Rider, would be about as refreshing as the rest of the movie.


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